Singapore, 14th January 2009 – LG Electronics (LG), a worldwide technology and design leader in mobile communications, and PRADA, world’s leading fashion brand, today announced the launch of the highly anticipated successor to the PRADA Phone by LG in Singapore.
The latest edition of the PRADA Phone by LG (Model: LG-KF900) offers a collection of technical upgrades catering to today’s highest mobile needs. The new PRADA Phone by LG preserves the original minimalist exterior design that has now become a key inspiration for design of touch screen handsets worldwide. A significant modification seen in the new handset involves a set of aesthetic keys that slide out to form a more professional look that not only grazes an elevated level of sophistication, but is also a highly efficient communication tool that complements the latest PRADA Phone by LG’s technology.
The handset’s user interface also receives a powerful improvement with LG’s latest active flash UI technology and haptic feedback on touch input enhancing the experience of the phone’s exclusive contents offerings. Dynamic upgrades to the software is well complimented by hardware extensions that include 3G capability with HSDPA up to 7.2 Mbps and advanced 5 megapixel camera featuring slow motion video recording and DivX playback. Other features include Wi-Fi, full HTML browser, and video calling capabilities.
“LG’s technology heritage and PRADA’s design credentials have once again met to produce an ultimate style icon that delivers strong emotional appeal. The two companies have once again worked together seamlessly towards a shared vision of developing stylish handsets that combine innovative mobile technology with high fashion,” said Mr. Cheh Jin Hak, Managing Director of LG Electronics Singapore.
Reinventing the most exclusive form of mobile sophistication and style, the latest version of the PRADA Phone by LG magnifies the heritage of the predecessor with exclusive PRADA elements including ring tones, wallpapers, and video clips that are carefully selected for users to fully experience the handset inside and out. Each of these unique contents displays PRADA’s extraordinary artwork dedicated to the company’s visionary design philosophy. Contents include the PRADA Fall/Winter 2008 Lookbook, new PRADA animation films dedicated to the PRADA Phone by LG, and wallpapers illustrating principal themes from PRADA’s annual design collections dating back to 2001.
This time around, LG and PRADA reinvents mobile trend with another stunning offering, the ‘PRADA Link’ (Model: LG-LBA-T950). This sleek and elegantly packaged digital timepiece is a Bluetooth device that can remotely monitor phone calls as well as read full SMS text messages without having to extract the phone from a bag or pocket. Extending the handset’s luxurious exterior beyond the device itself is a new wearable type accessory; the PRADA Link not only revolutionizes the conventional methods of mobile communication, but adds practicality and convenience to a fashionable statement.
The new PRADA Phone by LG and the PRADA Link will be available at all major mobile retail outlets in Singapore priced at $1,288/- and $688/- , respectively.
For further information, please visit www.pradaphonebylg.com
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